At Jamplify, we have the fortune of working with some of the most forward-thinking booking agencies in the business. This past summer we began working with Toronto-based Paquin Artists Agency and their amazing roster musicians, family shows, magicians, and ballets. The below case study outlines how Jamplify has changed the way their agency accesses ticket sales data for their shows and leverages that data to drive decision making for their agency.
“Jamplify is among the most user friendly pieces of online software I have encountered. The ease of adding and updating data has been enjoyed equally by our staff and clients.”
– Meaghan Sproule, Paquin Artists Agency
Paquin Artists Agency began using Jamplify to eliminate countless man hours that were being spent collecting, managing, and analyzing ticket counts data. Before using Jamplify, Paquin was spending upwards of 45 hours per week reaching out for ticket counts, following up with promoters, processing automated reports, and organizing ticket counts in spreadsheets to share with managers.
Paquin supplied Jamplify with over 500 tour dates to collect ticket counts for over the following 6 months. The Jamplify team seamlessly consolidated hundreds of tour dates from several spreadsheets into Paquin’s Jamplify dashboard.
After the tour dates were added, the Jamplify system began ticket counts request automation, eliminating the need for Paquin to reach out and follow up with hundreds of promoters across 500 tour dates.
To date, Jamplify has collected over 5,000 ticket counts for Paquin Artists Agency, allowing the Paquin team to focus on more important revenue driving initiatives. By eliminating the ticket counts process through Jamplify, Paquin Artists Agency saves over $25,000 per year in labor.
“Not having to go through the laborious task of constantly contacting promoters and venues for counts has added countless hours back into staff’s weeks allowing focus to be on more important matters.”
– Meaghan Sproule, Paquin Artists Agency
As ticket counts continue to pour in for Paquin, the agency has amassed a large data set that can be used to sell out more shows.
“The greatest part of the platform is the sheer volume of data that is now at our fingertips allowing us to perform our jobs and serve our clients better.”
We always learn a ton by listening to our clients and music industry partners, and are incredibly grateful for their insights. A listen-first, build-second mentality in any industry goes a long way, but especially in ours, where there has been so much innovation for the music consumer (Spotify, Jukely, SeatGeek), but relatively little innovation for the music professional. By working collaboratively with promoters, agents, and managers over the past few years, we’ve had the fortune of building award winningtour marketing products that have been used by industry professionals around the world.
Through our experience building those products, we became intimately familiar with the ins and outs of ticket count collection. Agents told us firsthand how complicated the process can be. Presenting ticket sales data in effective ways is daunting. Oftentimes, there isn’t enough time or manpower on an agency-level to gather the ticket sales data agents need, let alone turn ticket sales data into actionable insights.
If you’re a booking agent, this might sound familiar to you:
You (or your assistant) emails several box offices for ticket counts
The box office contact emails back the ticket counts for each show
You (or your assistant) responds to some box offices to clarify their numbers
The box office contact responds with some clarification
Your assistant copies all of the numbers from various emails to various spreadsheets
Finally, your assistant emails you and relevant managers the most recent spreadsheets.
That’s six steps from when the assistant asks for the ticket counts to when the agent and relevant managers know how their shows are doing. Not to mention that at this point the data is just sitting in a spreadsheet, and doesn’t even begin to tell an impactful story. Multiply this across the dozens of shows an agent might care about on any given day, and that adds up to several hours every single day spent just trying to retrieve ticket counts. Zoom out agency wide, and you’re beginning to understand the scope of the problem.
Building on what we had learned from our other products, and the valuable input of industry leaders, we began to work.
Six months ago, we launched the first iteration of Ticket Counts Pro; designed to automate the entire ticket counts process, from collection to followups with delinquent promoters, creating spreadsheets (with the agency logo), as well as presenting visuals for the ticket sales data automatically.
Out of the box, here’s what the product does for our clients:
Automated data collection from 1,000s of venue box offices: With Ticket Counts Pro, our automated system reaches out to the box offices on specific days of the week. No more need for your assistant to send an email to box offices on the days they want ticket counts.
Direct input into your database: The box office inputs the ticket count into a unique submit page hosted and the data flows straight to your dashboard.. No more transcribing ticket counts from the box office’s emails to a separate spreadsheet.
Visualize show performance: Jamplify provides all the graphs, tables, and reports you could ever need so you can get an immediate sense of trends in ticket counts. No more staring at numbers in a spreadsheet that are difficult to decipher.
Jamplify has even started providing industry-wide insights to our clients so they can make better business decisions as agents. Whether they are deciding what size venue to book, or wondering if a promoter’s market is really “a walk-up town”, Jamplify’s insights can better inform every business decision that they make. Ticket Counts Pro from Jamplify transforms ticket counts from an agency-wide headache into a powerful asset that helps agents make revenue-maximizing business decisions for artists.
We invite you to try Ticket Counts Pro from Jamplify and see for yourself what automating the ticket count collection process can do for your agency. Our CEO, Andy Pickens, can be reached at email@example.com to set up a demo.