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Andy Pickens and Moses Soyoola were coworkers at Goldman Sachs, but they wanted to start their own business. The pair left finance to launch Jamplify, last July. A service that creates social campaigns for brands and turns their fans into effective advertisers.

Guest post by Moses Soyoola (@moseyshow), co-founder of Jamplify (@jampaigns), a promotional platform that turns fans into active promoters of artists’ content. Whatever happened to street teams?… 

A new Nashville-based promotional platform called Jamplify has joined a movement called gamification, which uses games to help influence behavior.

It’s no secret that word-of-mouth advertising is still an extremely effective marketing force for musicians, and nothing has been more potent than the traditional street team. The music technology company Jamplify developed a platform that allows artists to harness that power on the internet by rewarding fans who most actively spread the word…