Andy Pickens and Moses Soyoola were coworkers at Goldman Sachs, but they wanted to start their own business. The pair left finance to launch Jamplify, last July. A service that creates social campaigns for brands and turns their fans into effective advertisers.
“Companies and individuals are combining gamification with platforms available through social media and online technology to engage with consumers or fans and spread awareness by offering incentives.”—Nashville Business Journal
“Jamplify allows artists, filmmakers or companies to engage fans and reward them for promotion, while taking advantage of the advertising potential presented by social media in a quantifiable way.”—Andy Pickens
It’s no secret that word-of-mouth advertising is still an extremely effective marketing force for musicians, and nothing has been more potent than the traditional street team. The music technology company Jamplify developed a platform that allows artists to harness that power on the internet by rewarding fans who most actively spread the word…