There are several things that determine the success of a concert, but the most important thing is to get an audience. Unless you get the right people to grace the event, it will be a colossal failure. But how do you get the right people to show up on concert day? It can be a daunting task, but you need to start somewhere.
After booking a good venue and performers, the next important thing is to promote the concert. But how exactly do you promote the concert? Here are some of the best ways to promote a concert:
Use Appropriate Social Media Platforms
Social media has grown more powerful than most people could ever have imagined. Almost everyone is on social media, and getting anything to trend can be very rewarding. To promote your event, choose the appropriate social media platforms to promote the show.
Consider Paid Ads
Creating an event for your concert on Facebook can be very effective, but you don’t have to stop there. You can promote some posts through your page and other possible means to reach your target audience.
Use Free Listings
If there are event listing websites in the town or city you want to host your concert, make use of them. Most of these websites are free to use, so money shouldn’t be an issue.
Target Radio Stations and Local Press
While internet and streaming websites have a reduced radio audience, many people still tune in to their favorite local stations. You should target these stations to promote your event. You can also advertise in local newspapers and blogs that can help you reach more people.
Get Your Artwork Right
The quality of your artwork will significantly affect the success of your promotional endeavors. People are attracted by anything visual, and it is best to get an experienced professional to handle your artwork.
Get All Performers Involved
If you have popular performers billed to perform at your concert, it will be helpful to get them to promote the concert too. Their fans can easily be convinced to attend when they see posts from them confirming their involvement and promoting the event.
Make It Super-Easy To Book Tickets
Making your tickets easy to get is also a promotional strategy. Open different channels for ticket booking to make it easily available to your target audience.
Hosting a concert is never easy. When you are prepared for it, however, things can go smoothly. While online advertising is very effective, do not neglect physical advertising through posters and flyers. It can also be a good idea to make notes the next time you visit a bar with live music or a concert to see how others are promoting their event.