We are excited to announce the launch of Show Forecasts, the latest feature of Ticket Counts Pro that algorithmically predicts sales for upcoming shows. Show Forecasts enables agents to make better-informed decisions about where to allocate both current and future promotional efforts for their clients’ shows.
Our algorithm analyzes the sales histories of thousands of shows to predict where sales will ultimately end up for each show. The algorithm takes into consideration multiple data points, including but not limited to the venue’s capacity and both the artist’s and the venue’s previous sales history. Ticket Counts Pro makes this all possible by collecting and storing ticket counts in a best-in-class cloud database, freeing your sales data from the limitations of a spreadsheet. With Show Forecasts, agents can more effectively highlight successes to their clients and focus marketing attention on shows that are lagging.
We visualize these predictions on our Artist Dashboard via a three-tiered star system:
- Full star: A show will likely come close to selling out.
- Half star: A show will likely sell between 50% and 80% of the house.
- No star: A show will likely sell less than half the house.
Below is a screenshot of what Show Forecasts look like on the Dashboard for a particular artist:
This three-tiered system can inform both the short-term and long-term booking and marketing decisions that agents make on a daily basis. For shows with a full star, agents can feel more confident about booking their client(s) at that particular venue in the future, while shows with half or no stars serve as a signal to agents to check in on their promotional campaigns in those corresponding markets.
Since launch, our Show Forecasts have predicted sales performance with nearly 90% accuracy. We have collected over 116,000 ticket counts to date and continue to expand our client base every week with new booking agencies. We look forward to seeing Show Forecasts become an integral component of Jamplify’s toolkit for evaluating ticket sales performance and making smarter booking decisions.
We are excited to announce the release of Jamplify Live Intel for Booking Agents, which empowers agents to find the best bookings for their clients.
On the back of our Ticket Counts Pro product that collects sales numbers from thousands of venues around the world, we have freed up agents and their teams to do what they do best: book shows.
As we talked with our agency clients about their booking process, they told us that they use a wide range of databases and tools to source opportunities. For example, some scour Songkick to look at similar artists’ routings and almost everyone spends a ton of time on Google Maps trying to figure out if markets are within range of each other.
Speaking with our clients, we thought, “What if we could create a database of every show and venue in North America and pair it with the power of Google Maps?”
With Live Intel, we provide our clients with amazing flexibility to identify booking opportunities in ways they have never been able to before. And it’s all beautifully displayed on an interactive map, so you always know exactly where you’re sending your artist.
Target thousands of venues in North America by:
- Distance from location (including radius clause)
- Genres booked
- Artists booked
When you need to fill an avail between two bookings, you can specify both booked cities and we’ll identify the venues in the middle that work best (as shown in the example above)!
For each venue, you’ll find a robust profile with a Full Calendar of announced bookings (powered by SeatGeek). If you use our Ticket Counts Pro product, you can also view all of your previous bookings with a particular venue and how well they sold, so you can identify venues that you should absolutely return to (or not).
Live Intel has already become the daily tool of choice for our clients and we’re excited to introduce it to more agents over the coming weeks and months.
Please don’t hesitate to reach out if you’re interested in getting access or if you would like a live demo (Matt Sternberg, Head of Business Development, firstname.lastname@example.org).
At Jamplify, we have the fortune of working with some of the most forward-thinking booking agencies in the business. This past summer we began working with Toronto-based Paquin Artists Agency and their amazing roster musicians, family shows, magicians, and ballets. The below case study outlines how Jamplify has changed the way their agency accesses ticket sales data for their shows and leverages that data to drive decision making for their agency.
“Jamplify is among the most user friendly pieces of online software I have encountered. The ease of adding and updating data has been enjoyed equally by our staff and clients.”
– Meaghan Sproule, Paquin Artists Agency
Paquin Artists Agency began using Jamplify to eliminate countless man hours that were being spent collecting, managing, and analyzing ticket counts data. Before using Jamplify, Paquin was spending upwards of 45 hours per week reaching out for ticket counts, following up with promoters, processing automated reports, and organizing ticket counts in spreadsheets to share with managers.
Paquin supplied Jamplify with over 500 tour dates to collect ticket counts for over the following 6 months. The Jamplify team seamlessly consolidated hundreds of tour dates from several spreadsheets into Paquin’s Jamplify dashboard.
After the tour dates were added, the Jamplify system began ticket counts request automation, eliminating the need for Paquin to reach out and follow up with hundreds of promoters across 500 tour dates.
To date, Jamplify has collected over 5,000 ticket counts for Paquin Artists Agency, allowing the Paquin team to focus on more important revenue driving initiatives. By eliminating the ticket counts process through Jamplify, Paquin Artists Agency saves over $25,000 per year in labor.
“Not having to go through the laborious task of constantly contacting promoters and venues for counts has added countless hours back into staff’s weeks allowing focus to be on more important matters.”
– Meaghan Sproule, Paquin Artists Agency
As ticket counts continue to pour in for Paquin, the agency has amassed a large data set that can be used to sell out more shows.
“The greatest part of the platform is the sheer volume of data that is now at our fingertips allowing us to perform our jobs and serve our clients better.”
-Meaghan Sproule, Paquin Artists Agency
We always learn a ton by listening to our clients and music industry partners, and are incredibly grateful for their insights. A listen-first, build-second mentality in any industry goes a long way, but especially in ours, where there has been so much innovation for the music consumer (Spotify, Jukely, SeatGeek), but relatively little innovation for the music professional. By working collaboratively with promoters, agents, and managers over the past few years, we’ve had the fortune of building award winning tour marketing products that have been used by industry professionals around the world.
Through our experience building those products, we became intimately familiar with the ins and outs of ticket count collection. Agents told us firsthand how complicated the process can be. Presenting ticket sales data in effective ways is daunting. Oftentimes, there isn’t enough time or manpower on an agency-level to gather the ticket sales data agents need, let alone turn ticket sales data into actionable insights.
If you’re a booking agent, this might sound familiar to you:
- You (or your assistant) emails several box offices for ticket counts
- The box office contact emails back the ticket counts for each show
- You (or your assistant) responds to some box offices to clarify their numbers
- The box office contact responds with some clarification
- Your assistant copies all of the numbers from various emails to various spreadsheets
- Finally, your assistant emails you and relevant managers the most recent spreadsheets.
That’s six steps from when the assistant asks for the ticket counts to when the agent and relevant managers know how their shows are doing. Not to mention that at this point the data is just sitting in a spreadsheet, and doesn’t even begin to tell an impactful story. Multiply this across the dozens of shows an agent might care about on any given day, and that adds up to several hours every single day spent just trying to retrieve ticket counts. Zoom out agency wide, and you’re beginning to understand the scope of the problem.
Building on what we had learned from our other products, and the valuable input of industry leaders, we began to work.
Six months ago, we launched the first iteration of Ticket Counts Pro; designed to automate the entire ticket counts process, from collection to followups with delinquent promoters, creating spreadsheets (with the agency logo), as well as presenting visuals for the ticket sales data automatically.
Out of the box, here’s what the product does for our clients:
- Automated data collection from 1,000s of venue box offices: With Ticket Counts Pro, our automated system reaches out to the box offices on specific days of the week. No more need for your assistant to send an email to box offices on the days they want ticket counts.
- Direct input into your database: The box office inputs the ticket count into a unique submit page hosted and the data flows straight to your dashboard.. No more transcribing ticket counts from the box office’s emails to a separate spreadsheet.
- Visualize show performance: Jamplify provides all the graphs, tables, and reports you could ever need so you can get an immediate sense of trends in ticket counts. No more staring at numbers in a spreadsheet that are difficult to decipher.
Jamplify has even started providing industry-wide insights to our clients so they can make better business decisions as agents. Whether they are deciding what size venue to book, or wondering if a promoter’s market is really “a walk-up town”, Jamplify’s insights can better inform every business decision that they make. Ticket Counts Pro from Jamplify transforms ticket counts from an agency-wide headache into a powerful asset that helps agents make revenue-maximizing business decisions for artists.
We invite you to try Ticket Counts Pro from Jamplify and see for yourself what automating the ticket count collection process can do for your agency. Our CEO, Andy Pickens, can be reached at email@example.com to set up a demo.