We always learn a ton by listening to our clients and music industry partners, and are incredibly grateful for their insights. A listen-first, build-second mentality in any industry goes a long way, but especially in ours, where there has been so much innovation for the music consumer (Spotify, Jukely, SeatGeek), but relatively little innovation for the music professional. By working collaboratively with promoters, agents, and managers over the past few years, we’ve had the fortune of building award winning tour marketing products that have been used by industry professionals around the world.
Through our experience building those products, we became intimately familiar with the ins and outs of ticket count collection. Agents told us firsthand how complicated the process can be. Presenting ticket sales data in effective ways is daunting. Oftentimes, there isn’t enough time or manpower on an agency-level to gather the ticket sales data agents need, let alone turn ticket sales data into actionable insights.
If you’re a booking agent, this might sound familiar to you:
- You (or your assistant) emails several box offices for ticket counts
- The box office contact emails back the ticket counts for each show
- You (or your assistant) responds to some box offices to clarify their numbers
- The box office contact responds with some clarification
- Your assistant copies all of the numbers from various emails to various spreadsheets
- Finally, your assistant emails you and relevant managers the most recent spreadsheets.
That’s six steps from when the assistant asks for the ticket counts to when the agent and relevant managers know how their shows are doing. Not to mention that at this point the data is just sitting in a spreadsheet, and doesn’t even begin to tell an impactful story. Multiply this across the dozens of shows an agent might care about on any given day, and that adds up to several hours every single day spent just trying to retrieve ticket counts. Zoom out agency wide, and you’re beginning to understand the scope of the problem.
Building on what we had learned from our other products, and the valuable input of industry leaders, we began to work.
Six months ago, we launched the first iteration of Ticket Counts Pro; designed to automate the entire ticket counts process, from collection to followups with delinquent promoters, creating spreadsheets (with the agency logo), as well as presenting visuals for the ticket sales data automatically.
Out of the box, here’s what the product does for our clients:
- Automated data collection from 1,000s of venue box offices: With Ticket Counts Pro, our automated system reaches out to the box offices on specific days of the week. No more need for your assistant to send an email to box offices on the days they want ticket counts.
- Direct input into your database: The box office inputs the ticket count into a unique submit page hosted and the data flows straight to your dashboard.. No more transcribing ticket counts from the box office’s emails to a separate spreadsheet.
- Visualize show performance: Jamplify provides all the graphs, tables, and reports you could ever need so you can get an immediate sense of trends in ticket counts. No more staring at numbers in a spreadsheet that are difficult to decipher.
Jamplify has even started providing industry-wide insights to our clients so they can make better business decisions as agents. Whether they are deciding what size venue to book, or wondering if a promoter’s market is really “a walk-up town”, Jamplify’s insights can better inform every business decision that they make. Ticket Counts Pro from Jamplify transforms ticket counts from an agency-wide headache into a powerful asset that helps agents make revenue-maximizing business decisions for artists.
We invite you to try Ticket Counts Pro from Jamplify and see for yourself what automating the ticket count collection process can do for your agency. Our CEO, Andy Pickens, can be reached at email@example.com to set up a demo.